Bigmouth strikes again

Bigmouth strikes again

no time to waste! practise what you preach! passion before fashion! we are surrounded by more quotes than good intentions, it is vital to support them with just the right amount of action. fashion is the second largest polluting industry in the world and we take it to heart to create a carefree product to support you. la fille d’O is proud of its all belgian production and local sourcing and we are constantly looking for new ways to improve our brand even more. what about our waste fabric? with every new collection, we buy new material in new colours which leaves us with excess materials once the production is done. since we work with such precious materials, it makes my heart bleed to see all this natural and human energy just sit there and go to waste. on the other hand i had a personal design craving. when developing a new collection one can have a dreamvision of what women will want to wear. once a collection hits the store and i can see it on all these different bodies, sometimes it appears to me that a collection is missing a little something. a missed opportunity for a splendid idea to arise. when merging these 2 stories of excess material versus abundance of ideas, i could not just sit back and watch. it was the perfect liaison and here is what happened: bigmouth strikes again.

la fille d’O would love to introduce to you our mid-season exclusive range of limited editions. a collection of both existing and new designs, released in last seasons’ color or fabric, in a limited edition and exclusively sold in our own stores. what’s in it for us? i can pull the thorn from my heart that hurts me, looking at precious resources no longer going to waste. i can unleash my inner design demon on adding yet that last bit of bliss in that one bra or briefs that i thought was missing in this collection. a general feeling of peace of mind, i would call it. and what’s in it for you, you wonder? well, i know we share a common eagerness to save the planet, which is exactly what we are doing here. create a more circular economy by re-using what is considered ‘waste’. taking something that was once precious and by simply changing its context, also restore its initial value. when buying a product from our collection we not only support your body as a user, but you support all the makers involved in the product. local craftsmen and women, who dedicate their skill to create unique and valuable products. every purchase you do, helps to build this long term vision on what it means to be a maker and an entrepreneur but most of all a human being anno 2017. on a personal level you get to update your personal collection with some exclusive items that combine perfectly with what you selected from our range before. it is in our brands’ DNA to absorb our surroundings when in need for inspiration. as a brand and a designer we are a medium, taking what inspires us and giving it back in the form of innovative designs. it only seems logical to do so in the most conscious way. bigmouth strikes again. all talk. all action.