{"product_id":"baby-blue-supportive-wireless-bra-black","title":"baby blue (see-through, black)","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eall the support. none of the underwire.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eone of our bestselling supportive bras, BABY BLUE is a favourite among those ready to leave conventional underwires behind, but unwilling to compromise on the feeling of being securely held.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebecause choosing comfort shouldn't mean giving up on support. and choosing support shouldn't mean settling for an uninspiring bra.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eserious support. striking design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBABY BLUE replaces the traditional underwire with an intelligently constructed, wide underbust band that provides a reassuring foundation. its non-padded cups support the breasts in their natural shape, separated by a transparent triangle at the centre front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewide shoulder straps distribute support comfortably, while the open back allows generous freedom of movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ebut the engineering is only half the story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ethe black Y-shaped shoulder straps plunge into a transparent section that cuts across the back panel, creating a bold architectural silhouette. a separate elastic contour strap adds another graphic line, transforming a functional element into a deliberate styling detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003enothing to hide. everything to support.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003edeveloped through 23 years of body-first pattern-making expertise, BABY BLUE demonstrates how technical construction and visual impact can become one and the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ewear it beneath your everyday wardrobe or let its graphic straps become part of your outfit under an open shirt, a low-backed top or a sheer layering piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003efor those transitioning away from underwires, BABY BLUE offers a different kind of reassurance: substantial support without rigid wires, generous comfort without sacrificing aesthetic ambition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ea GREATEST for good reason.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ethe support you need. the freedom you want. the design you deserve.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003edetails\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e– bestselling supportive wireless bra\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– non-padded cups with natural breast shaping\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– wide underbust band providing support without underwires\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– transparent triangular centre-front panel separating the cups\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– wide shoulder straps for comfortable support\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– open back for freedom of movement\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– graphic Y-shaped straps and transparent back panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– separate elastic contour strap as a distinctive design element\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– ideal for those seeking substantial support without traditional underwires\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– designed for everyday wear and visible styling\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e– designed 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