it is on the edge of things where we can gain perspective. when staring into the void ahead, we see. possibility. or its absence. since covid a lot has changed for the fashion industry. 

we used to take it for granted. our generation could ‘shop til we drop’ and call it ‘retail therapy’. we would get dopamine hits from the abundance and worry-free indulgence. i used to own over 400 pairs of shoes. trust me. i get it. until i started to get to know the industry better. 

what it takes to be able to walk into any store in any city of the world at any time and expect shelves and racks filled with all our dream clothes in exactly our size and colour. it takes a village to raise a child but it takes several planets to sustain this attitude we have been wearing like a mandatory mask for years. it is simply too much taking, and most of it is for granted.

extremes are not the hottest take on things, but they can create the pressure needed to inspire a change of heart. while i have lost that heart of mine to fashion ages ago, our relationship has become somewhat of a situationship over the years. looking at fashion, i used to be glamoured but lately the glamour feels more like a curse. i refuse to believe all this greed and quick fixes are going to keep us enchanted for much longer. in my mind, i kept going through all the things that annoyed me in fashion. the idea of local seasons within a global industry. the fashion police dictating what is hot and what is not, thus overruling all personal expression of identity. the blatant display of our current concept of ‘wealth’ and how it is mostly obtained by walking over the backs of people less wealthy. 

i simply cannot do it. to be a maker and not consider the how, where and by whom my product is made. what will happen to it once it is no longer used or wanted. i can not claim to ‘empower people’, knowing full well i am exploiting others for profit. i wont settle for compromise. 

DEAD STOCK DROP is an exercise in flexibly and resilience, and it has proven to be a fulfilling one. if we take in all the powers at play, we can be magical. 

DEAD STOCK DROP is a compact collection of best selling designs, brought to you directly from our factory to our shop. it is made from our dead stock fabrics, bringing you last seasons’ colours until we run out of fabric. we make designs that were previously not made in this colour, creating a unique and limited item, that is only available in our own shops. this compact circular serenade is offered to you at a reduced price, because we want to keep fair and beautiful product available to most people. beauty is not luxury. representation is not exclusivity. sustainability is not in fashion. it is mandatory. 

every time you buy an item from this collection you vote for meaningful, lasting change. here’s why:

-you help us prevent waste, by using every last meter of all of our fabrics. 

-we produce DSD collections in our full size range, giving people in all sizes access to quality items at better prices. 

-we select only our best selling designs for DSD, so we can offer you the best production prices, combining them with other colors. 

-DSD is only available in our own stores. by cutting out all the middle men, we can keep prices lower.

-our styles and colors are chosen through ongoing dialogue with our customers, producing only what will sell. DSD always sells out completely, down to the very last item.

change is no punishment.

it is the face of creativity we like to call our ‘Own.